Business Administration - Marketing

Odlar Yurdu University, "Business Administration - Marketing" Speciality

The "Business Administration - Marketing" speciality at Odlar Yurdu University aims to teach marketing strategies and principles and apply this knowledge in business management fields. The program provides students with insights into various aspects of marketing, customer needs, and market analysis methods.

Speciality Description:

The "Business Administration - Marketing" speciality offers extensive knowledge in the field of marketing. The program teaches students about modern marketing strategies, customer relations, and conducting market research.

Curriculum:

- Marketing Strategies: Developing effective marketing strategies, market segmentation, and customer analysis.
- Market Research: Analyzing market demands and customer behavior, research methods, and applications.
- Brand Management: Principles of brand creation, development, and management.
- Digital Marketing: Applying marketing strategies on digital platforms, social media, and internet advertising.

Career Prospects:

- Graduates of the "Business Administration - Marketing" program can pursue careers in the following fields:
- Marketing Manager: Developing and implementing marketing strategies, managing customer relations, and conducting market analysis.
- Market Research Specialist: Analyzing market demand and customer behavior, conducting market research projects.
- Brand Manager: Developing and implementing brand strategies, maintaining and enhancing brand image.
- Digital Marketing Specialist: Managing marketing strategies on digital channels, developing and executing social media campaigns.

Key Skills:

- Development and implementation of marketing strategies
- Market research and customer analysis
- Brand management and brand development
- Digital marketing and social media management

This speciality provides comprehensive knowledge for expertise in marketing and establishes a strong foundation for a successful career.

Study Schedule for the Business Administration - Marketing Program