Marketing – Marketing Research and Market Forecasting

Description of the Specialization

The specialization "Marketing – Marketing Research and Market Forecasting" offered at the Master's level at Odlar Yurdu University is aimed at training specialists capable of scientifically analyzing consumer behavior, the competitive environment, and sales strategies in modern market conditions. Within the program, students are instilled with theoretical knowledge and practical skills in marketing research methodology, data collection and analysis, studying market trends, and sales forecasting. The specialization develops students' ability to make strategic marketing decisions based on scientific analysis.

Main Objectives of the Specialization

• Organization of Marketing Research: Acquisition of methods for market study, consumer behavior analysis, and competitive environment assessment.

• Development of Forecasting Skills: Learning statistical and analytical tools for scientifically forecasting sales, demand, and market share.

• Making Strategic Decisions Based on Analysis: Formation of skills in formulating and managing data-driven marketing policy.

Structure of the Curriculum

The main modules taught within the program include:

• Marketing Research and Data Collection Methodology

• Consumer Behavior and Market Segmentation

• Statistical Analysis and Market Models

• Analysis of Market Structure and Dynamics

• Sales and Demand Forecasting

• Applied Practice and Master's Thesis

Career Prospects

Graduates who have obtained a Master's degree in this specialization can pursue professional activities in the following areas:

• Marketing Research Specialist

• Market Analyst and Strategic Planning Manager

• Sales and Demand Forecasting Analyst

• Data-Driven Decision-Maker in advertising and branding

• Expert in research centers and consulting companies

Acquired Skills

• Ability to plan and conduct marketing research

• Technical skills in data processing, analysis, and interpretation

• Use of statistical models and forecasting tools

• Analyzing market behavior and anticipating changes

• Analytical approach to making strategic marketing decisions

Duration of Study

The Master's program is implemented over a period of 2 years, and during this period, students are provided with theoretical subjects as well as real market research opportunities, practical projects, and scientific research opportunities.