Management – Tourism Management

Description of the Specialization

The specialization "Management – Tourism Management" offered at the Master's level at Odlar Yurdu University is aimed at training professional personnel who possess strategic thinking and combine management skills with innovative approaches in the tourism sector. The program provides students with extensive theoretical knowledge and practical skills on the development trends of the tourism industry, management models, service quality, sustainable tourism policy, and the specifics of the international tourism market. This specialization aims to cultivate managers capable of successfully operating in both national and international tourism systems.

Main Objectives of the Specialization

Management in the Tourism Sector: Organization of the efficient operation of tourism enterprises and acquisition of management strategies.
Service Quality and Customer Satisfaction: Enhancement of tourist satisfaction, application of service standards, and development of customer-oriented approaches.
Sustainable and International Tourism: Studying management methods based on the principles of ecotourism, cultural tourism, and sustainable development, as well as managing international tourism relations.

Structure of the Curriculum

The main modules taught within the program include:

Fundamentals and Strategies of Tourism Management
Tourism Policy and Planning
Organization and Marketing of Tourism Products
Quality and Standards of Tourism Services
International Tourism and Global Market Trends
Applied Practice and Master's Thesis

Career Prospects

Graduates who have obtained a Master's degree in this specialization can pursue professional activities in the following areas:

Managerial and strategic positions in tourism companies.
Manager in hotels and hospitality institutions.
Specialist in government bodies for tourism planning and development.
Project Manager or Analyst in international tourism agencies.
Specialist engaged in consulting and training activities in the tourism sector.

Acquired Skills

Practical knowledge on the management of tourism enterprises.
Analysis of service quality and customer-oriented management.
Formulation of tourism policy and strategic planning.
Positioning of tourism services in the international market.
Team management, communication, and leadership skills.

Duration of Study

The Master's program is implemented over a period of 2 years, and during this time, students are provided with both theoretical and practical preparation, opportunities to work on real projects in the tourism industry, and research capabilities.