Business Administration – Digital marketing

General Information on the "Business Administration – Digital Marketing" Specialization at Odlar Yurdu University

The "Business Administration – Digital Marketing" specialization at Odlar Yurdu University is focused on training professional personnel for promoting businesses on digital platforms, analyzing customer behavior, and establishing effective marketing strategies in the online market. The program equips students with the skills to plan and manage marketing activities using modern digital tools.

Specialization Description: The "Business Administration – Digital Marketing" specialization provides theoretical and practical knowledge on promoting products and services in the online environment, managing digital advertising channels, and establishing digital strategies. A comprehensive curriculum is offered to students in the fields of e-commerce, social media management, and digital analytics.

Curriculum:

• Fundamentals of Digital Marketing: Analysis of the online market, digital customer behavior, and strategy building.

• Social Media Marketing: Brand management and organization of advertising campaigns on social networks.

• SEO and SEM Techniques: Increasing visibility in search engines and optimizing advertising strategies.

• Digital Analytics: Analysis of online user data and making results-based decisions.

Career Prospects:

Graduates of the "Business Administration – Digital Marketing" program can pursue careers in the following areas:

• Digital Marketing Manager: Developing digital strategies and implementing campaigns.

• Social Media Specialist: Content creation and brand management on social platforms.

• SEO/SEM Analyst: Optimization for search engines and management of pay-per-click advertising.

• Marketing Technology Specialist: Effective organization of marketing activities using digital tools and automation systems.

Key Skills:

• Strategic thinking and planning on digital platforms

• Social media management and content creation

• Digital analytics and analysis of user behavior

• Application of SEO, SEM, and digital advertising technologies

This specialization trains qualified specialists who meet the demands of the modern digital economy and can ensure the successful development of businesses in the digital environment.