Business Administration – Digital business

General Information about the "Business Administration – Digital Business" program at Odlar Yurdu University

Odlar Yurdu University’s "Business Administration – Digital Business" program is designed to equip students with effective management skills in the context of rapidly evolving digital technologies. The program aims to train future digital leaders by offering in-depth knowledge in digital economy, online business models, e-commerce, and digital marketing.

Program Description:

The "Business Administration – Digital Business" program provides theoretical and practical knowledge on the application of digital technologies in business management. Students gain expertise in building online business environments, managing digital resources, and developing businesses through innovative technological solutions.

Curriculum:

Digital Business Models: Online platforms, startup development, and digital value chains.

E-Commerce: Building e-commerce systems, online payments, and customer relationship management.

Digital Marketing: Social media, SEO, email marketing, and planning digital campaigns.

Digital Transformation and Innovation: Integration of emerging technologies into business, digital strategy, and innovation management.

Data Analytics and Artificial Intelligence: Analyzing data in digital decision-making and utilizing AI tools for business optimization.

Career Prospects:

Graduates of the "Business Administration – Digital Business" program can pursue careers in the following fields:

Digital Business Manager: Managing digital projects and developing online sales strategies.

E-Commerce Manager: Developing e-commerce platforms and managing online product and service sales.

Digital Marketing Specialist: Creating social media campaigns, executing digital advertisements, and analyzing audiences.

Startup and Innovation Specialist: Ideating, prototyping, and launching digital products.

Data Analytics Specialist: Analyzing and interpreting digital data to support business decisions.

Key Skills:

• Building and managing digital business models

• E-commerce systems and digital payment technologies

• Digital marketing and social media strategies

• Innovation and digital transformation capabilities

• Analytical thinking and practical knowledge of digital technologies

This program offers comprehensive knowledge and skills for managing businesses in the digital age and prepares students to meet the demands of the modern labor market as competent professionals.