Design – Graphic Design

Description of the Specialization

The specialization "Design – Graphic Design" offered at the Master's level at Odlar Yurdu University is focused on training professional graphic designers in the field of visual communication, digital media, and modern design technologies. Within the program, students are provided with theoretical knowledge and practical skills in visual identity systems, branding, preparation of digital and print products, interactive design, and creative methodology. The specialization aims to cultivate experts capable of creating innovative visual solutions by synthesizing art and technology.

Main Objectives of the Specialization

• Development of Visual Communication Skills: Formation of knowledge in graphic symbols, composition, color theory, and typography.

• Digital and Print Design: Development of interface and media design for digital platforms, and enhancement of skills in working with various print formats.

• Creativity and Project-Oriented Approach: Acquisition of conceptual design thinking and methodological approaches for preparing individual design projects.

Structure of the Curriculum

The main modules taught within the program include:

• Introduction to Graphic Design and Fundamentals of Visual Communication

• Typography and Color Theory

• Visual Identity of Branding and Logo Design

• Digital Design Tools and Software (Adobe Creative Suite, etc.)

• Interactive Design and UX/UI Principles

• Portfolio Preparation, Project Management, and Master's Thesis

Career Prospects

Graduates who have obtained a Master's degree in this specialization can pursue professional activities in the following areas:

• Graphic Designer in advertising and creative agencies

• UI/UX Designer in digital media and technology companies

• Specialist in Branding and Visual Identity

• Art Director in publishing houses, studios, and design houses

• Founding a personal design studio as a Freelance Designer or Entrepreneur

Acquired Skills

• Aesthetic analysis skills in graphic composition, visual balance, and color harmony

• Professional use of digital tools (Adobe Photoshop, Illustrator, InDesign, etc.)

• Formulation and presentation of brand concepts

• Planning of interactive design and user experience

• Ability to demonstrate creativity, critical thinking, and conduct design research

Duration of Study

The Master's program is implemented over a period of 2 years. During this period, students are provided with comprehensive education covering both theoretical design principles and project-oriented practical activities and portfolio development.