Management – Strategic Management

Description of the Specialization

The specialization "Management – Strategic Management" offered at the Master's level at Odlar Yurdu University is aimed at training professional personnel for the formulation and implementation of strategic decisions that ensure the long-term development of enterprises, allow for flexible adaptation to a changing environment, and create competitive advantage. Within the program, students are provided with deep theoretical knowledge and practical skills in strategic planning, organizational development, innovation and change management, as well as leadership and corporate governance. This specialization aims to cultivate leaders capable of applying strategic approaches in modern management.

Main Objectives of the Specialization

• Strategic Thinking and Planning: Development of the ability to define strategic goals and prepare plans in accordance with the organization's mission and vision.

• Competitive Environment Analysis: Analysis of the external and internal environment, study of market and industry structures, and preparation of competitive strategies.

• Change Management: Ensuring theoretical and practical preparation for organizational transformation, organization of innovation processes, and effective management of change.

Structure of the Curriculum

The main modules taught within the program include:

• Theoretical Foundations and Methodology of Strategic Management

• Strategic Analysis of the Internal and External Environment

• Competitive Strategies and Market Positioning

• Leadership and Organizational Behavior

• Innovation and Change Management

• Applied Practice and Master's Thesis

Career Prospects

Graduates who have obtained a Master's degree in this specialization can pursue professional activities in the following areas:

• Managerial positions in strategic development and management departments.

• Analyst or Coordinator for strategic planning in companies.

• Consultant for organizational development and transformation.

• Strategic leadership in startup and innovation projects.

• Management Expert in international and local corporations.

Acquired Skills

• Ability to formulate and implement strategic plans.

• Analytical capability for business development and competitive advantage creation.

• Change management and organizational flexibility.

• Leadership, team building, and effective decision-making skills.

• Innovative thinking and systemic approach skills.

Duration of Study

The Master's program is implemented over a period of 2 years, and during this time, students are provided with theoretical preparation on various aspects of strategic management, as well as opportunities for real business projects, practical experience, and scientific research.