Marketing - 050407

General Information about the Marketing specialty at Odlar Yurdu University

The "Marketing" specialty at Odlar Yurdu University provides students with extensive knowledge in marketing theories, market research, and advertising strategies. This program helps students develop skills in managing customer relationships and marketing campaigns in the modern business environment.

Specialty Description:

The Marketing specialty offers students theoretical and practical knowledge to understand and apply the fundamentals of marketing processes. The program covers various aspects of marketing, including market research, consumer behavior, and digital marketing methods.

Education Program:

- Fundamentals of Marketing: Marketing theories, marketing planning, and marketing mix.
- Market Research: Market research methods, data collection, and analysis.
- Consumer Behavior: Consumer psychology, purchasing decisions, and customer relationships.
- Advertising and Promotion: Advertising strategies, promotional campaigns, and brand management.
- Digital Marketing: Digital marketing tools, social media strategies, and online marketing.

Career Prospects:

Graduates of the "Marketing" program can work in the following fields:

- Marketing Management: Marketing manager, product manager, or project manager.
- Advertising and PR: Advertising specialist, PR specialist, or communications expert.
- Market Research: Market research analyst, consumer analyst, or strategic planning specialist.
- Digital Marketing: Digital marketing specialist, social media manager, or SEO specialist.

This specialty provides extensive knowledge for becoming an expert in the marketing field and offers a strong foundation for a successful career.