Marketing – Services Marketing

Description of the Specialization

The specialization "Marketing – Services Marketing" offered at the Master's level at Odlar Yurdu University is aimed at training specialists who deeply understand the characteristics of the service sector and can apply effective marketing strategies in this field. The program provides students with theoretical knowledge and practical skills in areas such as the promotion of service products, building long-term customer relationships, service quality management, and service personalization. This specialization aims to form innovative and customer-oriented approaches, considering the specific demands of the service market.

Main Objectives of the Specialization

• Fundamentals of Services Marketing: Studying the differences between service and manufactured products, and acquiring marketing approaches adapted to service sectors.

• Customer-Oriented Strategies: Development of knowledge in ensuring customer satisfaction, loyalty programs, and building long-term relationships.

• Service Quality Management: Formation of theoretical and practical preparation in the standardization, personalization, and management of service quality indicators.

Structure of the Curriculum

The main modules taught within the program include:

• Service Products and Services Marketing Theory

• Customer Behavior and Customer Satisfaction Models

• Evaluation and Management of Service Quality

• Relationship Marketing and Customer Loyalty Programs

• Digital Marketing and Innovations in Service Sectors

• Applied Practice and Master's Thesis

Career Prospects

Graduates who have obtained a Master's degree in this specialization can pursue professional activities in the following areas:

• Marketing Manager or Strategist for service sectors

• Specialist in Customer Experience Management

• Advertising and Brand Manager in service companies

• Sales Analyst or Consultant for service sectors

• Marketing Specialist in the tourism, education, healthcare, and banking sectors

Acquired Skills

• Knowledge and skills in the analysis and promotion of service products

• Development of customer-oriented marketing strategies

• Tools for service quality management and measurement

• Skill in brand positioning and personalization in service sectors

• Building long-term and effective relationships with customers

Duration of Study

The Master's program is implemented over a period of 2 years, and during this period, students are instilled with both a theoretical base in service sectors and practical skills and customer-oriented approaches.