Marketing - Marketing (Education, Tourism, Healthcare)

Program Description:

Odlar Yurdu University’s master's program in "Marketing - Marketing (Education, Tourism, Healthcare)" focuses on developing and applying marketing strategies in the fields of education, tourism, and healthcare. This program provides students with marketing knowledge and skills tailored to the specific characteristics of these sectors. The program’s objective is to equip students with the theoretical and practical foundation needed to create effective and successful marketing campaigns using modern marketing tools in these fields.

Program Objectives:

- Educational Marketing: Develop skills in branding, student recruitment strategies, and promotion of educational services within educational institutions.
- Tourism Marketing: Gain professional knowledge in designing marketing strategies within the tourism sector, promoting services, and enhancing customer satisfaction.
- Healthcare Marketing: Acquire effective marketing tools for promoting healthcare services, analyzing target markets, and attracting patients.

Curriculum Includes:

- Marketing Strategies: Development and implementation of marketing strategies across various sectors.
- Digital Marketing: Use of digital tools and social media for marketing campaigns, building brand presence on online platforms.
- Sector-Specific Marketing: Marketing approaches and strategies tailored for education, tourism, and healthcare sectors.
- Practical Experience: Participation in real-world marketing projects across various sectors to enhance practical skills.

Career Opportunities:

- Marketing specialist or brand manager in educational institutions
- Marketing manager or director in the tourism and hospitality sector
- Healthcare marketing specialist or coordinator
- Digital marketing and advertising specialist or manager
- Consultant in marketing strategy development for private and public sectors

Key Skills:

- Development and application of sector-specific marketing strategies
- Brand creation and development skills
- Proficiency in digital marketing tools and social media strategies
- Practical experience in implementing marketing campaigns in real-market conditions

Duration of Study:

The master's program duration is 2 years, during which students gain both theoretical and practical knowledge.

This program provides professional marketing knowledge and skills in education, tourism, and healthcare, equipping students with the essential expertise and opportunities for a successful career in these sectors.

Study Schedule for the Marketing - Marketing (Education, Tourism, Healthcare) Program